Italian femininity encapsulated in sophisticated and refined, bold and colorful, voluptuous and seductive visages have always been the muse for Bvlgari. Capturing these qualities, the Italian jeweler established a new standard of jewelry design and developed a level of unparalleled artistry.
Colorful stones and cabochon cuts culminated in unprecedented pieces unlike the pieces from peers in the business.
With the same daring attitude to reach for the forbidden, the Maison gravitated towards the serpent, dangerous, of exotic origin, with perhaps even a touch of the evil, culminating with a starring role in the story of Adam and Eve. In the mid-twentieth century, Bvlgari launched its snake-inspired Serpenti line, launching creations that have since become iconic, coveted by jewelry aficionados worldwide.
An animal that is powerful, mysterious, and unexpected, the snake has become the spirit animal for Bvlgari and for the seductive woman who wears Bvlgari.
Today, Serpenti is for a woman who rules with her alluring charm—after all, one of the most famous female rulers and seductresses, Cleopatra, adopted the serpent as her emblem.
In Bvlgari's 2018 Serpenti campaign, this glamorous power is represented by supermodel Lily Aldridge, a Bvlgari muse since 2016. An elegant, stunning free spirit, Lily effortlessly captures the exuberance of The Eternal City. Shot by visionary photographer Sølve Sundsbø, Lily displays the hypnotic, unwavering confidence of the sophisticated women who wear Serpenti.
Whether they enthrall with showstopping statement pieces, like Lily in the campaign, or enchant with subtle jewelry, Serpenti women always know they rule by keeping their eye on the prize.
