In celebration of 60 years in fashion, Lindex has partnered with one of the biggest and boldest names in the industry, Jean Paul Gaultier, in a special collaboration for the upcoming fall season's collection.
The Jean Paul Gaultier for Lindex collection consists of womenswear, kidswear, accessories and lingerie. Besides prints, the collection also consists of elaborate details such as zippers and the classic cone shape with references to the one and only Madonna.
The collection launches in 323 of Lindex’s 480 stores in Scandinavia, Russia, the Baltics and the U.K., as well as online at lindex.com on 8 October.
For the twelfth year, the company will contribute to the fight against breast cancer by donating 10% of the sales price to breast cancer research.
"It’s a wonderful and fun experience to create a collection that interprets my codes for Lindex while taking part in the fight against breast cancer," says Jean Paul Gaultier.
I believe we’ve found a great mix of these elements and the collection is bold, chic and strong like the Lindex woman."
"The Jean Paul Gaultier brand has a strong sense of energy and self-confidence that accords well with the Lindex brand and where we are heading", says Nina Starck, Head of Design at Lindex.
The French designer has enlisted model Karen Elson to front the advertising campaign lensed in Paris by photographer Jason Kibbler, and will be seen mainly outdoors, on TV and online in all 16 markets where Lindex operates.
