LOEWE introduces Jade collection for Chinese New Year 2024 | SENATUS



LOEWE introduces Jade collection for Chinese New Year 2024

10 January 2024

By Peter Vossner

TATo celebrate the Lunar New Year this February, LOEWE has created a new collection of Flamenco Purse Mini bags in an array of colours inspired by the hues of hand-picked antique jade carvings. The Jade collection pays homage to master carving from the ancient to the contemporary, dedicated to the intricate craft and colours of Chinese jade sculpture. The campaign of the collection features Chinese actress and Global Brand Ambassador, Yang Mi, shot by David Sims.

LOEWE has commissioned master jade carvers Xiaojin Yin, Qijing Qiu, and Lei Cheng to each create a series of five limited-edition pendants, individually hand-carved and mounted on an 18-carat gold chain. The Emerald Green pendant by Xiaojin Yin, who specialises in depicting flora and fauna, takes the form of a cabbage with a cricket perched atop—with bok choy having been cultivated in China for millennia, the humble cabbage holds cultural significance as a symbol of wealth and abundance. The eggplant, the subject of Qijing Qiu’s Light Mauve pendant, is believed to resemble a hat-wearing high-ranking official and is a symbol of status and success. Lei Cheng’s Spring Jade pendant is a pea pod adorned with a little snail, carved from a near-flawless piece of jade and symbolising fertility, abundance, and luck.

Building on the rare craft of the pendant series, the colours of the new Flamenco Purse Mini comes in Emerald Green, Dark Brick, Spring Jade, Sugar Yellow, Dark Khaki, and Light Mauve. With its orb-like form and soft, ruched nappa leather, each Flamenco bag also has a special inside pocket containing a precious ring of jade stone in a matching colour, to bestow good luck for the new year ahead.

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