The Macallan celebrates its 200th anniversary of whisky mastery and craftsmanship by releasing TIME : SPACE COLLECTION, comprising two unique releases to recognise this special milestone.
The first is TIME : SPACE, which holds two bottles – a 1940 vintage, bottled at a remarkable 84 years old and the first release from the new The Macallan Distillery, distilled in 2018 and bottled at five years old.
The second from the collection is TIME : SPACE Mastery, a unique, single malt Scotch whisky that pays tribute to past whisky masters through a diverse inventory of the most exceptional oak casks.
The collection, which was previously unveiled during The Heart of The Spirit immersive event in Singapore in September, is now available in Singapore Changi Airport Terminal 3 Departure Hall, supported with an eye-catching pop-up that will highlight both the TIME : SPACE Mastery and The Macallan Colour Collection, the brand’s travel exclusive range of exceptional age statement whiskies.
The pop-up, in collaboration with Changi Airport Group and LOTTE DUTY FREE Singapore, will run from 13 November 2024 to 12 January 2025, inviting travellers to discover the brand’s rich history and heritage, together with the limited release bottling.
The attention-grabbing silhouette is adorned with red spikes to depict nature’s protection of its future and to reflect the brand’s deep connection with Mother Nature. Consumer touchpoints in the pop-up include an engaging and immersive virtual reality experience – The Heart of the Spirit – that invites customers to discover more about The Macallan through a state-of-the-art headset as well as other dedicated brand discovery areas.
Consumers will also enjoy unique gifting rituals whenever a purchase is made and have a chance to taste some exclusive whiskies at this pop-up. The pop-up will also carry the travel exclusive The Macallan Colour Collection, five age statements single malt Scotch whiskies that comprise the 12, 15, 18, 21 and 30 Years Old and other prestige products such as The Macallan M Collection.
