Jenson Button for Hugo Boss | SENATUS

ASIA'S PREMIER LUXURY & LIFESTYLE MAGAZINE

SENATUS.NET

Jenson Button for Hugo Boss

The McLaren team has announced that it is expanding its alliance with German fashion house Hugo Boss into a record-breaking 30th year. The deal has been labelled by the Woking squad as 'the longest sporting association of its kind on record'.

Since 1980, Hugo Boss' name has appeared on a selection of McLaren racing cars as both employees and drivers displayed the branding on overalls and team wear.

During that time, a selection of drivers have also modelled clothing items of the company which is based in Metzingen, just under 20 miles south of Stuttgart. 

We're proud and delighted to be able to announce this extension today, not least because it takes our partnership with Hugo Boss into record-breaking territory," McLaren Team Principal Martin Whitmarsh commented.

"Hugo Boss is a fantastic partner and has been with McLaren throughout our most successful years - sharing in and contributing to the many World Championship triumphs we've achieved with legendary drivers such as Niki Lauda, Alain Prost, Ayrton Senna, Mika Häkkinen and Lewis Hamilton."

Fashion & Style

Hermés pop-up in Ho Chi Minh

Fashion & Style

Louis Vuitton temporary store at 57th street in New York City is the largest Louis Vuitton space in the United States

Fashion & Style

Louis Vuitton at 57th street in New York City

Fashion & Style

Schiaperelli Spring-Summer 2025 at Paris Fashion Week

All Rights Reserved. SENATUS © 2024
 

SENATUS is a registered trademark of SENATUS PTE LTD. The material on this site may not be reproduced, distributed, transmitted, cached or used otherwise, except as expressly permitted in writing by SENATUS.