Miu Miu in Shanghai | SENATUS

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Miu Miu in Shanghai

14 July 2011

Reading article in: English - Traditional Chinese

SHANGHAI — Miu Miu took over the iconic Park Hyatt Hotel with a 1940s-themed multi- sensorial event.

For the occasion, one of the world’s highest hotels, possibly one of the Chinese’s megalopolis most memorable spots, was completely restyled by renowned Hollywood set designer Carl Sprague. Giving life to a cinematic fantasy of glamorous abandon, Sprague creating a sensational set for a party held up high in the sky setting the stage for glamorous stars to banter, dine, sing and dance the night away.

The event occupied five of the Hyatt’s fourteen floors.

Throughout the evening a dinner, a fashion show and a series of performances and acts brought the Miu Miu world to life throughout the luxurious venue.

The Supper Club style dinner, featuring the Miu Miu Fall Winter 2011/12 fashion show, took place with models meandering through the tables.

Three other floors were turned into the party venue. Performances included London band Florrie in concert and Variety International in a unique 1940s-themed edition of their world-renowned variety show: a jazz club, an illusionist act, cabaret and much more, in a spectacular mingling of song, dance, circus and vaudeville.

DJ sessions by Misty Rabbit and Dan Lywood animated the party until late.

The unforgettable experience transported more than 800 guests, for one night, into a parallel dimension of glamorous emotion: a depiction of the Miu Miu world in its lively complexity.

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