For its first Spring/Summer 2016 institutional advertising campaign, Moncler has enlisted Annie Leibovitz to re-interpret an eighteenth-century mood with contemporary references.
Drawing inspiration from the classical favourite "Gulliver’s Travels" by Irish author Jonathan Swift whose story is a mix of creativity and clairvoyance, capable of overcoming the trends of the times; qualities that are perfectly aligned with the spirit of Moncler.
In these visuals, Gulliver awakens on the beach of an unknown land, Lilliput, where he has been shipwrecked.
Suddenly he finds that he is completely out of proportion, still dressed in his elegant culottes and light-grey down filled waistcoat surrounded by the Lilliputians. Only this time, they are all wearing Moncler's electric blue Longue Saison jacket.
The scene — dominated by the imposing size of Gulliver and the activity of the Lilliputian army — is set against a Nordic marine landscape: cold, almost metallic sand, anthracite rocks, a striking blue sky and dazzling white clouds.
In keeping with the philosophy Moncler has adopted since its very outset, nature is once again the true star and deus ex-machina of the narrative.
