NikeLab x Olivier Rousteing: Football Nouveau | SENATUS



NikeLab x Olivier Rousteing: Football Nouveau

24 May 2016

By Natalie White | Cover image by Nick Knight

Balmain creative director Olivier Rousteing is known for tailoring formfitting silhouettes, but it’s his love of football — dating back to childhood — that sits at the heart of the NikeLab x Olivier Rousteing: Football Nouveau collection.

The second collaboration in NikeLab's Summer of Sport series, with the first collection by Riccardo Tisci, blends Nike innovation with Rousteing’s creative vision.

"Fashion is usually about the catwalk and the glamour, but with Nike it was about performance and the athletes," explains Rousteing.

What I love about this collection is that we are integrating the iconic style of football into sport style."

Taking the lifestyles of professional football players competing in the upcoming UEFA European Championship this summer as inspiration, the men's and women's offerings are designed to meet off-pitch performance needs while pushing the sport's aesthetic forward.

Iconic football designs are reimagined through modern silhouettes and paired with luxury finishes, including touches of gold, the color of champions.

The fixation with authenticity further extends to the collection's footwear, which includes sport-style models inspired by Nike Football's four offerings in its footwear collection: Mercurial, Magista, Hypervenom and Tiempo.

"Olivier is meticulous about the details, with a passion for finding clever ways to embellish existing structures," says NikeLab Senior Footwear Innovation Design Director Nate Jobe.

This obsession with finishing manifests itself especially well in the Magista and the Mercurial. In each model, we’ve embroidered patterns into the Flyknit for the first time, which creates a completely new expression of the technology."

Lifestyle & Living

Apple Marina Bay Sands Opens in Singapore

Dining & Travel

Apple Central World Opens

Dining & Travel

TUDOR is Official Timekeeper of Orchard Road's Christmas on a Great Street 2021

Dining & Travel

Zouk Group Opens New Omakase Restaurant at Clarke Quay

Dining & Travel

200 TRUNKS 200 VISIONARIES in Singapore

Fashion & Style

RIMOWA Never Still | A New Era of Travel

All Rights Reserved. SENATUS © 2022

SENATUS is a registered trademark of SENATUS PTE LTD. The material on this site may not be reproduced, distributed, transmitted, cached or used otherwise, except as expressly permitted in writing by SENATUS.