First opened in 2011, and following a "rebirth", the 145 square metre Panerai boutique has re-opened at ION Orchard in Singapore.
Featuring a dynamic facade emblazoned with animated screens, inside the store presents an interactive ecosystem within that seeks to redefine the client experience in the Panerai universe.
The Florentine luxury watchmaker welcomes visitors into its retail space with a wall clock that has a diameter of 3 meters, a large-scale version of Panerai's legendary Luminor Marina PAM01312 dial, with the hour hand, minute hand and numbers in Panerai's iconic luminous green Super-LuminovaTM markings.
A workshop with a window shaped like an illuminated Luminor silhouette, houses in-house watchmakers at work. Outside, the brand's high complications and rare models are on display.
The boutique is decked with oak wood, burnished brass and walls adorned with photographs that evoke the spirit of Italy, the brand's country of origin, and emphasizes Panerai's association with the seas. It underscores the brand' relationship with Italian design and its glorious past embedded in the history of the Italian Navy.
Beyond the public area is an exclusive lounge — the first in Asia, designed for Italian Aperitivo and lifestyle experiences alike, and reserved only for the most valued clients.
An extensive collection of more than 200 models are showcased at the boutique, including the new Luminor GMT ION Special Edition — 44mm (PAM01177), available in only 100 pieces and the first of its kind dedicated to the boutique. An authentic tribute to the "Lion City", the singular character of the watch is amplified by discreet customization with the revered Lion Head, a special "Singapore" engraving and red, the dominant colour of the Singapore national flag.
Panerai ION Orchard
2 Orchard Turn
ION Orchard #01-18
Tel: 6636 9313