Paul Smith and the Ralph Condor Sharp Team | SENATUS

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Paul Smith and the Ralph Condor Sharp Team

To celebrate the ongoing sponsorship and relationship between Paul Smith and the Rapha Condor Sharp cycling team, Paul Smith created this film – London – featuring the team training at the Manchester Velodrome. 

Paul Smith Jeans had joined the cycling team as an official sponsor a year ago (July 2009) and the partnership has brought both visibility for Paul Smith Jeans as well as personal gratification for the label's founder.

Sir Paul is a well known cycling enthusiast and has worked with Rapha on a number of cycling related projects in recent years.

In the film, the cyclists can be seen racing Paul Smith, however the usual training kit has been replaced with Paul Smith London line classic suits.

The film will be released this September to coincide with the UK’s biggest professional bicycle race - The Tour of Britain.



The Tour of Britain is the UK's biggest professional bicycle race and a centrepiece of the British sporting calendar, attracting over a million spectators to the roadside in 2008, and hundreds of thousands more on television and via the internet.

The Tour returned after a five-year absence in 2004, quickly re-establishing itself as the main event in the British cycling calendar. Ranked at the 2.1 category by the UCI and initially held over five days, by 2008 The Tour of Britain had grown to become an eight-day event, allowing it to visit more parts of the UK than ever before.

Every year some of the world's top cyclists compete on British roads for the right to wear the yellow jersey. Over the past five years, Olympic, World and Commonwealth Champions have ridden The Tour of Britain, alongside stage and jersey winners from all three Grand Tours.

For more information on the Rapha Condor Sharp team, go to //www.raphacondor.cc

For more information on the Tour of Britain, go to //www.tourofbritain.co.uk

For more information on Paul Smith Jeans, go to //www.paulsmith.co.uk

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