SINGAPORE, 22 April 2010 – Montblanc, one of the leading brands in the world of luxury has launched an exclusive set of writing instruments which allows customers to own a Personal Code Ink.
A new innovation for writing instruments, Montblanc is proud to be the first brand to offer a writing set that combines high-end writing culture with absolute individuality.
Personal Code Ink contains an invisible, inimitable botanical code comparable to the human DNA code. It cannot be copied, viewed under a microscope or re-engineered and is therefore truly unique. Verification of the Personal Code Ink on signed documents, memorabilia and other goods is only possible by Montblanc in a laboratory test where a forensic method reliably proves if the Personal Code Ink has been used for the writing or not.
Singapore’s flagship Montblanc boutique at Mandarin Gallery allows customers to experience the most exclusive creations and explore bespoke services including the Personal Code Ink. Patrons are also able to personally design timepieces, jewellery and leather goods.
Catherine Ang, Managing Director for Montblanc South East Asia, says: “Montblanc prides itself on combining utmost quality and passionate craftsmanship with true innovation and the Personal Code Ink is a testament to this ethos. Our boutiques currently offer a personal, bespoke service for watches, jewellery and leather goods and the Personal Code Ink further enhances Montblanc’s exclusive offering”.
The Personal Code Ink Edition is presented in a precious wooden box with personalised gold-plate. Exclusively designed for the Personal Code Ink Edition, the Meisterstuck LeGrand Signature Pen is a felt-tip pen in classic Montblanc Meisterstuck design. With gold-plated fittings, it is tailor-made to permanently apply a signature onto almost every surface. The black precious resin pen features a gold-plated clip, gold-plated rings embossed with the Montblanc brand name and emblem inlaid in the pen’s cap.
The Meisterstuck Solitaire Barley LeGrand Rollerball Platinum-Plated is also exclusively available within the Personal Code Ink Edition. With gold-plated fittings, the cap and barrel are platinum plated with a Barley guilloche pattern. The clip is set with a brilliant-cut diamond and the cap features the Montblanc emblem in mother-of-pearl.
For more information, go to //www.montblanc.com.