Ahead of the Christmas shopping season, fashion house PRADA has unveiled a 706-page book titled "Prada", covering 30 years of its innovations and experiments in fashion, art, architecture, cinema and communications.
"The purpose of the book is to retrace and represent the multivalent aspects of Prada from fashion to communication, from the pursuit of excellence to technological advancement, from architecture to art."
"All these qualities work together to compose Prada's engagement in the world of ideas and innovations, as it has always considered fashion, luxury and style as an overarching project beyond the continuous production of clothes, shoes and bags."
"Careful observation of and curiousity about the world, society and culture are at the core of Prada's creativity and modernity. This pursuit has pushed Prada beyond the physical limitations of boutiques and showrooms, provoked an interaction with different seemingly distant worlds, and introduced a new way to create a natural, almost fashionless fashion."
Miuccia Prada and Patrizio Bertelli
The book is published by Prada Progetto Arte and is available in English and Italian versions in Prada stores worldwide, in select bookstores and on //www.prada.com/pradabook for €100.
