‘Prada Silver Line’ Makes Stop in Singapore | SENATUS

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‘Prada Silver Line’ Makes Stop in Singapore

3 August 2018

By Tricia Oliveira

From 6 to 22 August, 'Prada Silver Line', an imaginary railway station, stops at Paragon Shopping Centre, in Singapore, hosting a selection of women's luxury bags and accessories.

‘Prada Silver Line’ is an itinerant project, which debuted in Macau last December, offering customers the chance to acquire a selection of exclusive products which are chosen for each leg of the journey.

The installation covers a total area of about 114 square meters and is designed as a dream-like container; it represents the image of Prada on the move, drawing inspiration from the brand and its fundamental codes, such as travel and modernity.

The concept is a reconstruction of a portion of an ideal train in which the various target aesthetic themes are combined in a single design. The exterior is a metal shell reminiscent of the American Streamliners of the '30s and '50s.

The interior features walls covered in floral- patterned red silk brocade to create a luxurious, romantic look. The setting is completed by the iconic black-and-white chequered floor which characterises Prada stores around the world since 1913.

Around the train, the illuminated platforms host a series of small installations that complement the main aesthetic experience embodied by the train: Prada Robots become porters pushing luggage trolleys.

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