Rie Rassmusen, the new muse for Perrier-Jouët | SENATUS

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Rie Rassmusen, the new muse for Perrier-Jouët

In its latest campaign, Perrier-Jouët presents a new interpretation of the modern-day muse and the ambassador for its prestige cuvée, Fleur de Champagne.

Who might have the requisite skill and sensitivity to bring to life the artistic soul of Perrier-Jouët, the champagne house that for nearly 200 years has been transforming the everyday into an aesthetic experience? Such a figure might well be the spiritual successor to leading lights of the Belle Epoque era like Satine, “La Belle Otero” or Emilienne d’Alençon.

Rie Rasmussen, the otherworldly angel in Luc Besson’s superb film ‘Angel-A’, actress, photographer and even film-director, is the iconic figure in Perrier-Jouët’s new advertising campaign.

Creative, cheeky, a touch extravagant, this artist-turned-muse appears through the prism of the legendary Fleur de Champagne bottle, the work of art created by master glassmaker and Art Nouveau pioneer Emile Gallé in 1902. Photographed by Ben Hassett, himself dubbed the “new Penn”, Rie Rasmussen bares her soul in all its feminine sensuality.


In unveiling this new personality, Perrier-Jouët once again echoes the brand’s maxim: “Beauty is a form of genius” (Oscar Wilde).

The new muse can be found at www.perrier-jouët.com, together with several of her creations that she left as keepsakes of her visit to the Maison Belle Epoque.

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