RIMOWA is celebrating its legacy as a travel luggage and the journeys its products has had with travellers with a new campaign titled “A Lifetime of Memories”.
The campaign is created to highlight the marks of seasoned travellers, and the precious memories as embodied by their suitcases. Expertly crafted using the Maison’s durable materials, each RIMOWA suitcase is designed to take on the shape of travellers’ adventures.
Every dent, scratch, and sticker tells a story.
Split across four films as directed by filmmaker Fenn O’Meally, the ‘A Lifetime of Memories’ campaign chronicles four travellers as they purposefully move from one location to the next; a DJ in search of music they’ve never heard before, a gastronomist couple in search of the perfect bite, and an artist who is travelling to her next exhibition. Each with a unique case of their own, their travel companions represent their journeys, housing a lifetime of memories.