Rolls-Royce launched the first edition of the Cullinan in 2018, positioned as the world’s first super-luxury SUV
The Cullinan fulfilled a unique and exacting brief - from a performance and engineering standpoint, it had to have genuine off-road capabilities equal to the most demanding and hostile environments on Earth. At the same time, it had to deliver the marque’s peerless comfort and signature ‘magic carpet ride’, regardless of the terrain. The Cullinan's success over the last 6 years has exceeded Rolls-Royce’s most ambitious expectations around the world, and today the Cullinan is the most requested Rolls-Royce in the marque’s portfolio.
Given the motor car’s extraordinary success, and incredibly positive reception from clients in every region of the world, shaping a new expression of the ‘Rolls-Royce of SUVs’ was undertaken with meticulous care.
The marque’s designers, engineers and craftspeople drew on half a decade of detailed client feedback, the brand’s own intelligence gathering — including our Private Offices around the world — and a raft of new technologies to advance Cullinan. In its new guise, which represents the most extensive Series II development in Rolls-Royce history, it responds to changing codes of luxury and evolving usage patterns while remaining true to the essential qualities that underpin Cullinan’s unprecedented popularity.
When Cullinan was first launched, less than 70% were self-driven. Today, almost every Cullinan is driven by its owner, with less than 10% of clients retaining the services of a chauffeur. Together with the rejuvenation of the brand and the ever-increasing Bespoke offering, Cullinan contributed to a fall in the average age of Rolls-Royce clients from 56 in 2010 to just 43 today.
The front of the new Cullinan Series II is composed of simple feature lines and crisp edges, with an emphasis on clean, monolithic surfaces that amplify the motor car’s generous proportions and presence. The bumper lines form a shallow ‘V’ from the lowest point of the daytime running lights to the motor car’s centre point, recalling the sharp bow lines of modern sports yachts. Underneath, new air intakes angle outwards assertively, visually lowering the motor car when viewed head on.
The centrepiece is the illuminated pantheon grille. This is the first time that Cullinan has been provisioned with an illuminated grille, which has been further refreshed with a lower leading edge. It also incorporates a new polished horizontal ‘horizon line’ between the daytime running lights, providing a clear visual link to the marque’s pinnacle product, Phantom Series II.
In profile, Cullinan Series II reveals further changes to the surfacing. While the front wings retain their sheer, vertical lines, the marque’s designers added a restrained yet precise feature line leading from the taillight forwards to the centre of the floating ‘RR’ centre caps on the rear wheel. This creates a subtle taper and impression of movement, further amplified by the updated lower valance surfaces, which lift at the rear. They are presented in a rich high-gloss black, which reflects the road below, creating a sense of motion on these fixed forms.
Viewed from behind, the exhaust treatment of Cullinan Series II is a bold statement of power — each surround is presented in mirror-finish stainless steel, cleanly integrated and visually flush to the body. Changes at the rear conclude with a brushed stainless-steel protective plate running between the exhausts, which flows underneath the motor car.
Resolving this younger and more expressive evolution of Cullinan’s styling are upsized 23-inch wheels — the first time that 23-inch wheels have been made available by the marque for Cullinan. Each wheel is milled from a billet of aluminium, and the three-dimensional and faceted seven-spoke design is available in a part or fully polished finish.
In addition to the evolved exterior form, Rolls-Royce colour specialists developed a new paint finish in which to present Cullinan Series II. Inspired by a richly-veined brown marble, Emperador Truffle is a contemporary, minimalist solid grey-brown; when combined with the Bespoke ‘Crystal Over’ finish, a lacquer infused with glass particles, it gains a subtle shimmer reminiscent of fresh snow under morning light.
