British photographer Rankin who had worked with Rolls-Royce previously on showcasing various interpretations of the Spirit of Ecstasy, has now turned his attention to the Rolls-Royce Phantom, the apex vehicle in the luxury world. Widely considered one of the great photographers and filmmakers of our time, Rankin’s strong sensorial style has led him to move beyond fashion and beauty into a world of atmospheric storytelling.
The Phantom however, needs little introduction. It has graced some of the most formative moments of the 20th and 21st centuries with an assuring, silent and sophisticated presence. It is the motor car that proudly counts many of the world’s most influential and revered individuals among its wealthy collectors.
Today, the Phantom appeals to a new generation of customers. They are are hyper-successful, self-made, individuality seekers, and clearly, those not seeking convention, those not following the rules. To personify how the rules are rewritten, Rankin has casted Gwendoline Christie, the English star of stage and screen, and most recently known in her roles as Lady Brienne of Tarth in 'Game of Thrones' and Titania in London’s Bridge Theatre's 'A Midsummer Night’s Dream', as the heroine who takes to the wheel and puts Phantom through its paces.
Christie herself is a symbol of non-conformity and unapologetic success, and her participation in the project boldly challenges preconceived impressions of Phantom owners.
Rankin, commented, "Rolls-Royce is the ultimate British brand. Number one of one. Eight years ago I got the chance to drive Phantom when working on 'The Spirit of Ecstasy' centenary. It was the best driving experience of my life. Not only was it exhilarating, I actually felt like a rebel and a part of that iconic history. I realised that Rolls-Royce is the ultimate brand for a reason. Phantom’s got that attitude, that exhilarating and effortless wild side that you can enjoy from the second you start the engine."
He continued, "In my film with Gwen I wanted to express this one-of-a kind sensation, I wanted everyone to know exactly why Rolls-Royce are the best of the best and why Phantom is the icon. Everyone should try it."
Gwendoline Christie added, "The Rolls-Royce Phantom is a car of rare timelessness. It epitomises excellence in craftsmanship and authentic luxury in modern terms. Working with the legendary photographer Rankin and his team was a blast! They inherently respected the iconic status of this motor car and have vividly translated it with playful subversion, strength and humour. It is a true delight to be part of Rolls-Royce Iconography."
Rankin's short film made its premiere at this year’s Festival of Speed at Goodwood.
