Royale is a new lifestyle brand currently in the process of creating permanent VIP members clubs at key international cities around the world, bringing together the celebrity profile and PR skills of David Furnish, the design flare of Fashion icon Patrick Cox plus the VIP nightlife experience of Amber Lounge co-founder Myles Mordaunt.
The Royale concept was born out of a frustration by the founders to enjoy a great night out with friends on the famous Cote D'Azur. With the Royale lifestyle brand, the three plan to create permanent members clubs in key international cities around the world, starting with Monte-Carlo.
"I am a long term resident of the Cote D'Azur and a lover of this beautiful part of the south of France. We spend our summers in the area and it posses a timeless magic and a frisson of excitement. I could think of no better location to launch Royale" says David Furnish, "Royale will offer people a tempting alternative to the hustle and bustle of Cannes."
"Only two months since Royale's inception, we have features out or due for publication in GQ, Tatler and ES magazine. A great start for the brand" adds Myles Mordaunt.
The brand will launch in true style during the Monaco GP for 3 nights of exclusive VIP parties making Royale Monte Carlo the new 'must visit' nightlife destination during the race weekend - May 14th, 15th and 16th, 2010.
"The 19th century venue we have in Monaco is amazing, the gardens are beautiful and it will be a fantastic and glamourous vibe. It's going to feel so much nicer than a lobby in a hotel or a tent on the beach." Patrick Cox
The glamour of Hollywood, the exclusivity of the Monaco GP race weekend, the most stunning location and decor - the Royale launch parties will bring a fresh, vibrant new dimension to the Principality this May.
A limited number of VIP tickets and tables will be available to purchase for three nights in Monaco. Prices start from €295 and tables of eight from €2950 including access all areas and unlimited premium drinks.
"The Royale venue is already beautiful, but once complimented with our interior design the result will be truly stunning" Patrick Cox
The principalities stunning Villa Sauber provides the perfect backdrop for the Patrick Cox designed Hollywood Regency interior decor of Royale Monte Carlo. Set in acres of beautiful gardens, the Villa stands out as one of the last reminders of Monaco architecture from a bygone era, yet its location is right in the heart of the nightlife on Avenue Princesse Grace, opposite the Grimaldi Forum and just metres from sass Cafe.
Nouveau Musee National de Monaco (Villa Sauber)
17 Avenue Princess Grace
For more information, go to //royale-montecarlo.com.