From Saint-Tropez to Singapore, the TB Summer Monogram Takes Over Tanjong Beach Club in Sentosa | SENATUS



From Saint-Tropez to Singapore, the TB Summer Monogram Takes Over Tanjong Beach Club in Sentosa

8 July 2022

By Tricia Oliviera

After making strategic stops in luxury holiday hotspots around the world, from Saint-Tropez to Busan, the TB Summer Monogram takeover by Burberry is making its next sojourn to Singapore with an immersive takeover of Tanjong Beach Club at Sentosa in Singapore.

For this exercise. the Tanjong Beach Club will be transformed into a bespoke iteration of the TB Summer Monogram enclosed by oak brown borders, taking over everything from sunbeds, cabanas, seat cushions, and parasols throughout the outdoor space, creating a vibrant visual  experience and bringing together the iconography of the brand with the adventure of a summer holiday.

The new TB Summer Monogram sees the classic Burberry Check merge with the TB Monogram – a motif introduced by Chief Creative Officer, Riccardo Tisci. The result is a bold print that symbolises a synergy of the past and present, and a collection that evokes both a >sense of newness and a casual coolness for hotter climes.

This year’s edition of Burberry takeovers follows a successful 2021 series in Bangkok, Dubai, Ibiza, Miami, Mykonos and Xiamen. For the 2022 edition, Burberry is taking over locations in Saint-Tropez, Korea, Singapore and Ibiza. Three of these takeovers will mark the first ever >branded takeovers in the history of the locations, including Tanjong Beach Club in Singapore.

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