Salvatore Ferragamo Spring/Summer 2017 is a Celebration "Among Friends" | SENATUS

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Salvatore Ferragamo Spring/Summer 2017 is a Celebration "Among Friends"

7 February 2017

By Melissa Koh

Salvatore Ferragamo has signed up the Lily Aldridge, to front its Spring/Summer 2017 collection. She is joined by McKenna Hellam and Andres Velencoso in a campaign channeling themes of friendship, modernity and traditional Italian heritage.

The visuals are set against a backdrop of breathtaking Italian landscapes. The campaign was shot by the famous fashion photographer, Peter Lindbergh, on location in Taormina, a Sicilian village nestled in the hills and overlooking a stunning blue sea.

Entitled "Among Friends," the campaign paints a canvas of three close friends, partners in crime, strolling along the Taormina coast or among its lush bougainvillea-lined roads.

Lily Aldridge can be seen wearing a fluted-hem dress and carrying the signature Soft Sofia bag, while McKenna Hellam wears a sporty-chic navy shirt with matching loose-cut pants, and Andres Velencoso strides on the rocks in a blue shirt with rolled-up sleeves and matching pants, carrying a stylish, contemporary backpack.

These moments of simplicity accentuate the chic and effortless elegance of the brand’s men’s and women’s ready-to-wear and accessories collections.

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