By Kien Lee
Born in the golden age of Art Deco elegance and originally created for British polo players in 1931, the Reverso by Jaeger-LeCoultre is more than a watch—it’s a feat of ingenuity. Designed to withstand the knocks of the polo field, its signature reversible case hides a second face, transforming a utilitarian function into a canvas for artistic expression.
Over the decades, the Reverso has transcended its sporting roots to become a design icon—sleek, architectural, and endlessly versatile. Much like its muse, Lenny Kravitz, the Reverso represents a symphony of contrasts: classic yet daring, timeless yet modern, functional yet poetic.
In the latest visuals from Jaeger-LeCoultre, unveiled at Watches & Wonders 2025, Kravitz reprises his role as global brand ambassador, effortlessly embodying the Maison’s Reverso models with magnetic ease. Showcasing the Reverso Tribute Geographic, the Reverso Tribute Duoface Small Seconds, and the Reverso Tribute Chronograph, the campaign is a celebration of craftsmanship and charisma—a perfect fusion of horology and haute style.
Since his earliest days, Kravitz has been the embodiment of fearless originality. A genre-defying artist and fashion icon, he moves through the world with a style that is at once bohemian and sharp, retro and futuristic. That same duality mirrors the very essence of the Reverso: one watch, two faces—each telling a story, both perfectly at home on the same wrist.
“For creators, the most important thing is finding their voice, knowing what they represent, and being true to their vision,” Kravitz muses. “While always staying open to new ways of thinking.” That ethos—rooted in curiosity, reinvention, and individuality—is precisely what makes his connection with Jaeger-LeCoultre so intuitive.
A lifelong watch enthusiast, inspired by his father’s chronographs, Kravitz finds a kindred spirit in Jaeger-LeCoultre’s precision and soul. “These pieces feel like they’ve always been there,” he reflects. “They blend with me. Their style is absolutely timeless.”
Lenny’s music—a rich blend of rock, soul, funk, and blues—is echoed in his design sensibility: bold, eclectic, and unmistakably his own. Like the Reverso, he is an artist of endless reinvention. Together, Jaeger-LeCoultre and Lenny Kravitz craft a narrative of timeless innovation, where heritage meets individuality, and every turn reveals a new face of style.
