'Success Isn't Born. It's Made' Hails BOSS BOTTLED Latest Campaign | SENATUS



'Success Isn't Born. It's Made' Hails BOSS BOTTLED Latest Campaign

10 May 2016

By Tricia Oliveira

Six of the world's best football players have joined up to launch the campaign for iconic male fragrance BOSS BOTTLED Unlimited.

The visuals see England striker Daniel Sturridge, Germany defender Mats Hummels and Spain midfielder Isco step out of their football jerseys into BOSS Menswear to front the global campaign.

Joining them are James Rodriguez, Yohan Cabaye and Robin van Persie will represent campaigns in Latin America and Asia, France and the Netherlands respectively.

Success Isn't Born. It's Made

Entitled 'Success Isn't Born. It's Made',' the fourth iteration of BOSS' biannual soccer campaign captures the unique qualities required to succeed in the game of life.

Inspired by the BOSS man's inimitable drive and ambition to define his own achievements, the new BOSS fragrance ambassadors are the perfect personification of success through the powerful culmination of hard work, self-belief, and determination to pursue dreams, staying focused and overcoming challenges.

A worn leather football triggers the life story that has gone into making each footballer the man he is today.

Shot by fashion photographer Rick Guest, the images feature each of the players individually positioned against a number of poignant football backdrops, including stadium seats and the entrance tunnel, with each of the locations a metaphor for the players' personal successes during play.

The locker room setting, synonymous with preparation for success on the pitch, has been chosen as the backdrop for the global print visual.

In the short digital films directed by Chris Read, the players reveal how they have achieved personal success to music exclusively created for this campaign by Golden Hum. As they share their story, the films provide a unique glimpse into each of the players' mindset – capturing the unwavering ambition, determination and focus that has led them to realize their dreams, and become the players and men they are today.


A dynamic fusion of masculinity and confidence with the core BOSS values of elegance and style at its heart, BOSS BOTTLED has been empowering men to achieve their personal ideals of success for over 15 years.

In honor of this journey, BOSS BOTTLED UNLIMITED will become a permanent fixture in the BOSS BOTTLED fragrance portfolio.

A modern reinvention of a classic masculine fougère, the fragrance features invigorating green notes, zesty pineapple and enduring sandalwood to evoke the BOSS man’s inimitable drive that motivates him to achieve success in all aspects of his life.

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