by Refinery Studios | SENATUS


SENATUS.NET by Refinery Studios is a twice weekly, 20-episode online model search that first debuted online in June 2009, showcasing the ups and downs encountered by ten aspiring models from Singapore, Malaysia, Korea, Thailand, the Philippines and even India, as they compete for the Grand Prize of S$10,000 and for the chance of becoming the next prominent Asian face to grace runways and fashion magazines.

Hosted by Singapore’s first supermodel, Charmaine Harn, the road to success for the triumphant model will not be easy as they must deal with the pressures of living together under one roof. Above all else to avoid weekly elimination, they must impress a panel of resident judges, made up of established fashion industry veterans, including prolific fashion photographer Geoff Ang and guest judges such as fashion designer Frederick Lee and celebrity hairstylist, David Gan, through a series of specially designed challenges. – Asia’s most groundbreaking online reality programme, is the result of my vision and attempt to bridge the vacuous canvas and connection between the fashion world and the tech-savvy audience."

"The audience will be able to experience the thrill and receive immediate fulfillment of knowing where to purchase that desirable get-up, for example, or even learn the most up-to-date methods in coiffing chic runway hair-dos
Karen Seah, founder of Refinery Media is not your average web-based reality programme with the introduction and use of Hyperspot technology, the hottest tech-speak that will bring virtual lifestyle entertainment to the very next interactive level. With Hyperspot technology enabled, viewers can receive real-time information on the models’ apparel, as well as exclusive hair and beauty tips, simply by clicking on the images of their choice.

Viewers will also be able to enjoy instant information on the brands, prices and even details on where to buy the outfits worn by the models. At the same time, there will maximum programme participation as viewers can interact directly and freely with the models via online voting, web conferences, virtual chat-rooms and even post their comments and thoughts about the programme on the website.

Update: First Online Reality Programme to Ink Cable Network Deal in Asia

SINGAPORE, OCTOBER 2009 Refinery Media announced that it has inked an agreement with cable network channel AXN, for the broadcast of SUPERMODELME in the Asia region.

A sweet win for new start-up Refinery Media, this unprecedented feat is accented against the norm whereby reality programmes are usually aired directly onto television and later online, and not vice versa.

This is indeed a milestone for a new start-up, like ours. My team and myself no less, are exhilarated, to soon be able to view and share our efforts embedded in the online version of SUPERMODELME, with a broader audience, and achieving this deed, together with leading entertainment network, AXN."

"We will continue to embrace the web technology and other lifestyle mediums with more exciting content to come which also includes Season 2 of SUPERMODELME.
Karen Seah

SUPERMODELME will air on AXN, every Saturday at 10.30pm starting November 7 2009

About Refinery Media
A subsidiary of events company, The Refinery Studio, Refinery Media, a multimedia micro studio, was formed in March 2009 by its founder, Ms. Karen Seah. The core business of Refinery Media is producing original content for the 360 platform which comprise of Web, Mobile and Television. 

Refinery Media produced SUPERMODELME, a 20-webisode online reality model search competition that showcases the challenges and struggles encountered by 10 aspiring models from across the Asian continent. This reality series was launched online on 16th June 2009 and also has some behind-the-scenes footages being shown on StarHub Mobile.

Together with Exploit Technology Pte Ltd (A member of A*STAR), Refinery Media will be developing an English to Chinese/Bahasa translation subtitling technology called Substream.

AXN is the heart of action and adventure. Launched in 1997, AXN is a leading English general entertainment destination among upscale, affluent adults aged 18-44. The channel delivers top rated drama series, blockbuster features, adventure-reality and first-run lifestyle sports programs from around the world, as well as dynamic original productions, to provide viewers with an unparalleled entertainment experience to get stuck in!

AXN is an international channel brand that was started in Asia, but has since expanded to Latin America, Europe and the Middle East. It is now available in 60 countries globally. In Asia, the channel is seen in more than 84 million households across 23 countries pan-regionally, including 40 million households on time-block basis in China.

AXN ASIA is wholly owned by Sony Pictures Entertainment, and managed by SPE Networks – Asia, which also operates pay-TV channels AXN BEYOND, ANIMAX and SONY ENTERTAINMENT TELEVISION. For more information, go to //

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