Tiffany & Co. debuts 2024 Tiffany Titan by Pharrell Williams | SENATUS

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Tiffany & Co. debuts 2024 Tiffany Titan by Pharrell Williams

3 May 2024

By Tricia Oliviera

Tiffany & Co. has tapped on its LVMH mothership, collaborating with Louis Vuitton menswear creative director Pharrell Williams to unveil the Tiffany Titan by Pharrell Williams collection.

Adopting the structure of the trident, the Tiffany Titan by Pharrell Williams collection incorporates sharp, spear-like spikes within an array of necklaces, earrings, bracelets and rings embodying a sense of punk spirit.

Offered in 18k yellow gold or titanium with all metal and diamond iterations, each piece challenges conventional methods in their design. With an unexpected twist on traditional diamond settings, the pavé pieces feature reverse-set diamonds that expose the diamond’s pavilion, maximizing brilliance.

The use of titanium serves as a contrast between the subdued reflective quality of the material itself to produce an impactful statement, setting the designs apart from traditional jewelry. With technical precision in each design that is intended to move with the wearer, the collection showcases the House’s commitment to flawless craftsmanship.

“I’m very inspired by the water, and the name of this collection “Titan” draws inspiration from Poseidon, ruler of the sea, King of Atlantis – “Atlantis” which is also the name of the community I grew up in Virginia Beach. The detail in all of the jewelry pieces is very intentional, the use of black titanium…it’s a physical manifestation of beauty in blackness.” - Pharrell Williams

Tiffany Titan by Pharrell Williams will be available this May exclusively on Tiffany.com in the US and at The Landmark in New York City. The collection will be available globally at Tiffany & Co. stores and Tiffany.com in June.

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