By Kien Lee
Following the company becoming a subsidiary of CAINZ Corporation announced on 31 March this year, Tokyu Hands has now been rebranded to HANDS, alongside with the unveiling of a new logo.
HANDS Singapore flagship store located at Orchard Central, is amongst the first to unveil the revamp alongside new lifestyle corners and more than 1,200 unique new products.
The rebranding will more accurately honour its founding purpose of “Restoring the Hands”, and inheriting the past while updating for the future. HANDS’ new brand message, “Inspiration starts from your hands. Excitement begins from your hands” will realise the goal of bettering lives and creating a lifestyle of culture.
All HANDS stores including HANDS Singapore will carry the new company name and logo by the end of March 2024.