BOSS announces American professional tennis player Taylor Fritz as its latest Global Brand Ambassador.
Beginning with his upcoming, highly anticipated return to his home tournament, Indian Wells, BOSS will dress Fritz on and off the court, including for all official events, red-carpet moments, and interviews.
“I’m excited to join the BOSS family. In both my tennis career and my personal life, I strive to deliver 110%, embrace new challenges, and stay true to myself – so I’m inspired by the brand’s values of living a self-determined life and ‘being your own BOSS,’” says Fritz of the new ambassadorship. “I look forward to bringing my best, most BOSS self to the court in sportswear that combines smart aesthetics with exciting, performance-driven features.”
Currently ranked as the number one US player, 26-year-old Fritz is one of the most exciting young players on the international tennis circuit. At Indian Wells, the tennis star will sport a stylish BOSS ensemble featuring a polo shirt and shorts, a coordinating headband and kit bag.
Moreover, Fritz will support BOSS in numerous ongoing promotional activities, brand events, social media campaigns, and more.
