In the golden heart of Beverly Hills, Tory Burch unveils her latest triumph: a flagship boutique on Rodeo Drive that redefines retail as a sensorial art form. Marking a bold new chapter for the brand, this luminous, sculptural space is part fashion house, part art installation, and entirely rooted in the tactile poetry that has come to define Tory’s evolving aesthetic.
The three-story façade stuns at first glance—a sinuous trellis climbs like a living sculpture, cloaked in a ceramic-like texture that shimmers under the Los Angeles sun. Inside, light becomes a design element of its own, cascading through a skylit atrium and sweeping down a marble staircase reminiscent of Carlo Scarpa’s architectural lyricism. The effect is cinematic, ethereal, and entirely unforgettable.
Curved plaster walls ripple like ancient strata, while vintage and antique furniture—meticulously sourced by Tory herself—infuse each room with layered warmth and worldly character. Think Swedish mid-century modern mingling with French Deco, Shaker restraint juxtaposed with Italian verve. The palette? Earthy and elegant: limoncello, tobacco, rust, and moss—a subtle nod to her original Nolita boutique and a masterclass in visual storytelling.
Designed in collaboration with New York’s Art Groove collective and a coterie of handpicked artists and artisans, the boutique unfolds like a curated gallery. On the ground floor, guests are enveloped in a handbag haven; ascend to the second floor and discover a dedicated shoe salon and collections for tennis, golf, and active pursuits. The crowning glory awaits above—a sun-drenched third-floor atrium, home to Tory’s ready-to-wear, fine jewelry, and an intimate VIP retreat that whispers exclusivity.
A Collection in Motion: Spring 2025
The Rodeo Drive opening coincides with the arrival of Tory Burch’s Spring 2025 collection, first unveiled in spectacular style at the former Domino Sugar Factory in Brooklyn. Inspired by the quiet strength and sculptural grace of sport, the collection blends the disciplines of ballet, martial arts, fencing, and swimming into a wardrobe of streamlined elegance and kinetic beauty. It’s power meeting poise, discipline softened by dream.
On Rodeo Drive, Tory Burch doesn’t just open a store—she invites us into a world. One where architecture, artistry, and effortless American luxury converge under the California sun.
