The women's fragrance named Eros Pour Femme is packaged in a glamorous gold coloured flacon, made by perfumers of the Firmenich company Alberto Morillas, with Olivier Cresp and Nathalie Lorson coming together to create the new composition.
"Eros is God of love and the goal of Eros Pour Femme campaign was to present that Eros was seduced and to suggest the strength of a woman," addedd Donatella Versace.
The campaign images are shot by photographers Mert Alas and Marcus Piggott, with supermodel Lara Stone, seen in a white Atelier Versace dress and golden gladiator sandals, starring as the face alongside male model Brian Shimansky.
The composition of the new perfume for women Eros Pour Femme opens with Sicilian lemon, Calabrian bergamot and pomegranate accords, with a heart of lemon, sambac jasmine absolute, jasmine infusion and peony. The base incorporates sandalwood, ambrox, musk and various woody notes.
The fragrance bottle Eros Pour Femme is rounded and embellished with a prominent relief Medusa symbol on the central part of bottle and the stopper, as well as the label's iconic Greek motif around the edges. It is made of glass and embellished with metallic golden details and cap.
Instead of a box, the bottle will be packed in a small case which opens on the sides, and will be available as 30ml, 50ml and 100 ml EDP.