Victoria's Secret (VS) has opened its first full assortment store in Asia, in partnership with Valiram Group on 18 November.
The 12,000 square feet flagship store located at Mandarin Gallery on Orchard Road in Singapore, features a wide assortment of the brand's signature bras, panties and sleepwear.
All of the beautiful and feminine lingerie collections that Victoria’s Secret is known for are available, including Body by Victoria™, Very Sexy™, Dream Angels™, Bombshell™ and Cotton lingerie, as well as the brand’s athletic line Victoria Sport.
The full lines of popular prestige fragrances such as Victoria’s Secret Bombshell, Dream Angels Heavenly and Victoria’s Secret Angel are all available along with VS Fantasies body care & PINK beauty products.
The store also features Victoria’s Secret PINK—a collection of flirty and colorful bras, panties and loungewear inspired by and targeting university-aged women.
The store design takes glamour and sophistication to a whole new level.
The façade takes a modern approach with an eye-catching pink storefront.
The interior takes a cue from residential design in both feel and scale including over-sized custom chandeliers and lingerie-inspired detailing.
The front of the store is dark and dramatic with a gallery of timeless black and white supermodel imagery.
The rear of the store transforms into a bright, playful area with shocking pink accents dominated by huge video screens playing iconic footage from the Victoria’s Secret Fashion Show.
The store also offers an intimate and glamorous fitting experience – including seating areas with custom furniture, flocked pink and velvet finishes and signature fragrance testers, some even located in the fitting rooms.
In addition, highly trained Bra Specialists are on hand to help customers find their perfect fit and each uniquely designed fitting room has a call button for assistance.
Victoria's Secret Singapore
Mandarin Gallery, 333A Orchard Road #01-01
Singapore
