The world’s largest Rolex Boutique has been launched in Dubai by Rolex and its retail partner in the Middle East for the past 60 years, Ahmed Seddiqi & Sons.
Abdul Hamied Ahmed Seddiqi, Vice Chairman of Seddiqi Holding, commented on the occasion of the opening, "We are honored to partner with Rolex on this major endeavor that represents a landmark for our retail operation which, over half a century, has grown from a single shop in Souk Bur Dubai to more than 65 watch boutiques across the UAE, including five Rolex Boutiques and 12 points of sale in Dubai."
"The latest Rolex Boutique will showcase Rolex watches in spectacular surroundings. This collaboration marks an enduring relationship and our continued passion for the Rolex brand," Seddiqi adds.
Located in the Fashion Avenue of the world's largest mall, the new boutique is spread across 850 sq. m., with the three-level structure boasting of a custom design by the Rolex Interior Design department in Geneva, Switzerland, that reflects the famed luxury brand’s hallmark colors, materials and architectural features.
On the ground floor of the new space is a typical Rolex boutique showcasing its various watch collections.
On the top floor, visitors are treated to The Rolex Experience, which has been billed as "a total immersion into the world of Rolex," including a screening room showing a film delving into the history and growth of the brand, as well as an exhibition area allowing patrons to delve deeper and discover more about Rolex’s heritage of innovations.