Zendaya at 24 made the headlines, and history, at the Primetime Emmy Awards last year when she emerged as the youngest winner of Outstanding Lead Actress in a Drama Series for her role in HBO's "Euphoria" and becomes only the second Black actress, after fellow thespian Viola Davis, to win in the prestigious category in the awards's 72 years.
Now, the actress and activist has aligned with Pierpaolo Piccioli, the Creative Director of Valentino, who has drawn the line in the sand, indicating his efforts recently to "resignify the brand and how it is generally perceived."
The reason why we chose Zendaya as the new face for Valentino is because she perfectly embodies and represents what Valentino is and stands for, today. She is a powerful and fierce young woman that uses her talent and her work to express herself, her values and her generation as well."
― Pierpaolo Piccioli
Awareness, inclusion, empathy and contemporary romanticism are the values Piccioli wants to drill into and emphasize of the Valentino community, and the pair share the identity values of a generation the latter speaks for, in her most spontaneous, personal and progressive way.
I am honored to have been chosen as the face of Valentino. I’m so excited to begin this amazing collaboration with Pierpaolo and the entire Valentino family."