OMEGA is pleased to announce that ZHANG is joining its select group of brand ambassadors which includes fellow actors George CLOONEY and Nicole KIDMAN, sports superstars Michael PHELPS, Dame Ellen MacARTHUR and Michael SCHUMACHER, iconic supermodel Cindy CRAWFORD and Eugene CERNAN, the last man to walk on the moon.
ZHANG Ziyi is an actress of rare beauty and monumental achievement. Following her cinematic début in ZHANG Yimou’s The Road Home, which won the Silver Bear Award at the 2000 Berlin Film Festival, she has gone on to appear in 16 more movies including Crouching Tiger, Hidden Dragon, House of Flying Daggers and Memoirs of a Geisha. Zhang’s award-winning performance as the headstrong Jen in the acclaimed Crouching Tiger, Hidden Dragon led to film roles which have spread her fame far beyond the shores of her native China.
She is currently starring in «Mei Lan Fang», the critically acclaimed Chen Kai-Ge biopic which has been selected for competition in the February 2009 Berlin Film Festiva
OMEGA plans to build a global campaign around its stunning new spokeswoman immediately and will also be arranging an ambitious schedule of personal appearances at strategic locations around the world. ZHANG said that she is particularly looking forward to working with the Swiss watchmaker.
"I love OMEGA’s watchmaking heritage," she said. «They have a great legacy and history in China of which I am very pleased to be part of it.»
ZHANG will be in good company. Omega counts among its brand ambassadors some of the most accomplished men and women in the world. Selected for the values they share with Omega – credibility, achievement and pioneering spirit – they focus international attention on the brand but more than that, they become members of the watchmaker’s extended family. They have distinguished themselves not only professionally but through their humanity and their desire to leave the world a better place than they found it.
ZHANG Ziyi perfectly fits the Omega brand ambassador profile: in addition to a film career which has earned her worldwide critical praise and public acclaim, she is a passionate advocate for the things she believes in.
ZHANG is a Global Ambassador for the «Special Olympics», the competition for individuals with mental disabilities and is a spokesperson for «Care for Children», a foster-home program in China. ZHANG Ziyi is the highest ranking woman on Forbes’s list of China’s most powerful celebrities and they also rate her as the woman with the greatest amount of social influence in China.