By Natalie White

SINGAPORE -- In conjunction with Wisma Atria's unveiling as a mall dedicated to luxury timepieces, Swiss luxury brand BEDAT & Co will be exhibiting their signature collections and Novelties 2012 collection inspired by the Art Deco movement, from 14 to 22 September at the atrium level of the mall.

Be dazzled with the timeless and feminine timepieces that reflect the finest art of Swiss watch-making. Celebrate the intelligence, femininity, excellence and calibre of the modern woman with BEDAT timepieces.

To mark this special occasion, SENATUS cordially invites members from our influencer community to attend the exclusive Gala Presentation on 18 September 2012.

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Raising a notch in its creativity and artistic achievements, BEDAT & Co novelties 2012 reflect the continual excellence in craftsmanship and exquisite Art Deco designs. The new creations being launch include Ref 823.020.909. This delicate timepiece is the brand’s first creation to offer an interchangeable central attachment, with the choice of alligator strap or milles mailes bracelet.

This charming ladies’ watch is finished with a combination of mother-of-pearl guilloche dial and a unique diamond set at the center, rotating along with the minute hand. It is perfect to represent BEDAT & Co’s feminine traditions, with a round-shaped case decorated by subtle diamonds carefully placed on the central attachment lugs.

The exceptionally intrinsic and dazzling designs of the Haute Joaillerie Extravaganza collection are definitely a joy to behold. Adding an extension to the Extravaganza collection, BEDAT & Co epitomized its Art Deco spirit through the highlights of the stunning Ref 887.

This ever-sophisticated Extravaganza Ref 887 definitely wins the heart of haute-jewellery aficionados with its aesthetic trend-setting design of a radiating floral that sparkles with dazzling diamonds. The unique rotating diamond at its 6 o’clock position sets this piece aside from the rest. Equipped with a mechanical hand-winding personalized BEDAT & Co movement, it ensures that Ref 887 is as much haute horlogerie as it is jewellery.

BEDAT & Co, a Swiss watchmaker, achieved prominence through its intricacy in craftsmanship and purity of style. Our commitment to and collaboration with the best ateliers of Switzerland’s Jura Valley insures that the BEDAT & C⁰ brand maintains the highest standards of master horology. 

The definitively feminine designs reflect Art Deco styling that is the embodiment of ageless elegance.

For BEDAT & Co, artistic ingenuity and subtle rarity are the marks of true luxury.