By Scott Campbell | Photos by William Lai

In 2012, Hublot launched the pop-up store, BIG BANG, at the main atrium of Paragon Shopping Centre in the heart of Orchard Road as part of the festivities surrounding the Singapore Formula One Grand Prix.

This year, the Swiss watchmaker returns with HUBLOT NATION, a showcase held in atrium 2 of the retail complex and will feature Hublot's limited editions, novelties, world firsts, clocks, straps and collectibles.

Fans of the brand in Singapore and around the region will have the chance to be one of the first to purchase special edition pieces from the manufacture.

Incidentally the name of the pop-up exhibit and store follows that of the label's newly-launched official blog as well.

The exhibit takes place from 16 through 22 September, from 10am to 9pm.

Tapping into the creativity of Mathias Buttet, Director of Hublot’s Research & Development, the man responsible for Hublot’s extraordinary masterpieces such as the Antikythera and Manufacture Piece MP-05 LaFerrari; the design inspiration of this latest pop-up store stems from his vision playing off of Hublot’s unique motto "Art of Fusion": fusion between tradition and innovation, fusion between materials, fusion which connects the past with the future.

The overall store aesthetics is a cosmic vision of the unknown and a celestial portrayal and possibility of life beyond earth, inviting visitors to encounter a different realm. Standing at a commanding 6.5 metres tall, it is realised with an inspired interplay of illuminations to achieve a mesmerizing glow to the façade.

"Hublot Nation is the second instalment following the immensely successful show that concluded two years ago."

"A retrospective set out to unite like-minded collectors and fans of the brand, Hublot Nation is The Hour Glass’ way of commemorating our 30-over years illustrious affiliation with Hublot," says Wong Mei Ling, Managing Director of The Hour Glass.

The Hour Glass is the exclusive retailer for Hublot in South East Asia.