End: 03 Jan 2016
Location: Atrium of M Floor at Siam Paragon
Address: 991 Rama I Road, Pathumwan, Bangkok, 10330
IWC Schauffhausen launched the first "Special Watch for Pilots", designed for aviators and featuring an anti-magnetic escapement and a rotating bezel with an arrowhead index that can be used to register take-off times, back in 1936.
Since then, its Pilot's Watches have continued to set technical benchmarks and have become the ultimate symbol of pure design, contemporary elegance, heritage and state-of-the-art technology.
In celebration of 80 years of this watchmaking tradition, the Swiss manufacture is showcasing in Bangkok, a rare selection of its historical Pilot's Watches sourced from its archive, alongside the latest novelties of its 2016 Pilot's Watch offerings.
Located at the Atrium of M Floor at Siam Paragon in Bangkok and held from 19 December 2016 to 3 January 2017, the specially designed exhibition booth is a first for IWC Schaffhausen in South East Asia.
2016 Pilot's Watch Collection
Designed in a shape of an open hangar with corrugated aluminium facade in light grey, contrasted with the interior wall finished in fine Macassar wood, the exhibition booth displays over 50 timepieces, including the entire 2016 Pilot's Watch collection, based on the four pillars – Classics, TOP GUN, Spitfire and Saint Exupery/Le Petit Prince.
Viewed easily from all levels of the mall through the open sides of the hangar, the vintage feel of the exhibition booth is further augmented by the interior, which is furnished with a timeless Chesterfield sofa, club chairs, a globe and historic aviation photos from the IWC archive.
Archive of Historial Timepieces
A rare selection of historical timepieces brought to the region for the exhibition from IWC’s archives. For the first time in South East Asia, fans of IWC’s Pilot’s Watches have the rare opportunity to admire nine historic timepieces - the first "Special Watch for Pilots", manufactured in 1936, the first Big Pilot’s Watch of 1940, the Pilot's Watch Mark 11 from 1948, the Pilot’s Watch Mark 11 from 1952, the Pilot's Watch Mark XII from 1994, the Lady Mark XII from 1995, the Pilot's Watch UTC from 1998, the Big Pilot’s Watch from 2002 and the first Pilot's Watch Double Chronograph TOP GUN.
Building upon its sterling reputation as a maker of watches since 1868, IWC Schauffhausen once again underscores its focus on technology and development, with this truly special watch exhibition now in Bangkok.