Rolex "Presidents' Watch" Exhibition in Singapore | SENATUS



Rolex "Presidents' Watch" Exhibition in Singapore

12 January 2016
Start: 11 Jan 2016
End: 10 Feb 2016

Location: Rolex Boutique The Hour Glass, and Emperor Watch & Jewellery
Address: Singapore

By Natalie White

Rolex is set to host an exclusive exhibition celebrating the "Presidents' Watch", launched in 1956, alongside a showcase of its new Oyster Perpetual Day-Date 40 editions at 2 of its retail partners in Singapore.

The origin of the nickname for the timepiece originated from the gifting of the 150,000th officially certified Rolex to U.S. General Dwight D. Eisenhower, who was the NATO Commander in Chief of Europe at the time, and later became President of the United States. This Rolex Dayjust with Jubilee band was the first "Rolex President."

Later, Lyndon B. Johnson and Ronald Reagan would also adorn variations of the Datejust and Day-date with the same bracelet design, and therein cemented the reputation of the Rolex watch as the preferred choice for Presidents.

The new generation of this symbol of excellence and prestige was unveiled in 2015, featuring new standards of chronometric performance with the Calibre 3255, as well as modernized aesthetics emblematic of this iconic timepiece.

Visitors are invited to discover the history of the Day-Date through information panels, presented on an impressive structure inspired by the model's iconic President bracelet.

In addition to 3D videos, stories, archive photographs and an exploded view of a movement, several of the new collection's models are on display.

The Day-Date 40 Exhibition can be viewed at Rolex Boutique The Hour Glass at ION Orchard, from 11 to 24 January; and at Emperor Watch & Jewellery at Wisma Atria, from 26 January to 10 February.

Watches & Jewelry

Rolex and Tennis: An Endearing Partnership for the Ages & the Next Generation

Watches & Jewelry

Rolex & Cinema: Alejandro G. Iñárritu on Having Great Mentors

Watches & Jewelry

TOM FORD Releases Link Bracelet for its N.001 Timepiece

Watches & Jewelry

Roger Dubuis Launches Hyperwatch together with Launch of Lamborghini's Hypercar

Watches & Jewelry

The Return of the Chronomat: Rediscover Breitling's Iconic Timepiece

Watches & Jewelry

Cara Delevingne Presents Dior Joaillerie’s Lucky Charms

All Rights Reserved. SENATUS © 2020

SENATUS is a registered trademark of SENATUS PTE LTD. The material on this site may not be reproduced, distributed, transmitted, cached or used otherwise, except as expressly permitted in writing by SENATUS.