United Overseas Bank ("UOB") has launched its first online Christmas campaign, UOB InstaObsessions, in Singapore. Tapping on the ever-increasing consumer trend of online photo sharing, the bank has leveraged on popular social network, Instagram to reach out to its Cardmembers.
In line with the bank’s offline Christmas campaign, 10,001 Gifts Worth Obsessing Over, UOB is rewarding Cardmembers by giving back the amount spent on their festive buys.
Customers are required to snap and share their purchases using either Instagram or through the app’s Facebook upload function, together with the hashtag #UOBObsessions.
For each of the upcoming 7 weeks, the user with the most number of likes on his/her photo submission will be announced the winner. UOB is also giving away a Vespa GTS300 as a grand prize during the final week of the contest.
Find out more at //senat.us/UOBObsessions
See photos on Instagram tagged with #UOBObsessions so far!
