The see-now-buy-now revolution is fizzling | Glossy

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The see-now-buy-now revolution is fizzling | Glossy

http://www.glossy.co/fashion-calendar/see-now-buy-now-has-of...

Fashion’s great see-now-buy-now experiment is beginning to fray.
On Monday, Thakoon, a small label based in New York and led by designer Thakoon Panichgul, announced that its business was on “pause,” seven months after moving to a direct-to-consumer, in-season model. Then on Thursday, Tom Ford said that he was ditching the see-now-buy-now model.

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