Claps and cheers: Apple stores' carefully managed drama | Technology | The Guardian

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Claps and cheers: Apple stores' carefully managed drama | Technology | The Guardian

https://www.theguardian.com/technology/2018/dec/03/claps-and...

Those ‘geniuses’ in the bright, sleek Apple store are underpaid, overhyped and characters in a well-managed fiction story

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