Big-scale fashion shows are back in China. How important are they for luxury brands? | Vogue Business

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Big-scale fashion shows are back in China. How important are they for luxury brands? | Vogue Business

https://www.voguebusiness.com/fashion/big-scale-fashion-show...

The fashion show as a luxury spectacle remains a key marketing tool for impressing Chinese consumers, say analysts. Shenzhen is a favourite new location in the post-lockdown era.

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