Rolex: how the queen of the watch industry keeps its secrets - SWI swissinfo.ch

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Rolex: how the queen of the watch industry keeps its secrets - SWI swissinfo.ch

https://www.swissinfo.ch/eng/workplace-switzerland/wie-rolex...

How did Rolex conquer the world? A new book tells the story of a discreet company, skilful marketing - and a dark chapter.

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