Celebrating 60 Years of the TAG Heuer Carrera, a new partnership with Porsche | SENATUS

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Celebrating 60 Years of the TAG Heuer Carrera, a new partnership with Porsche

19 June 2023

TAG Heuer celebrates the 60th anniversary of its iconic Carrera timepiece at Watches & Wonders 2023 held in Geneva.

For its booth display showcasing the 2023 celebratory editions of the TAG Heuer Carrera, the Swiss manufacture had also collaborated with Porsche which also has its own Carrera car model - both brands were inspired separately, by the notorious Mexican road race, the Carrera Panamericana from the 1950s, one of the most deadliest races ever. They have now come together to create a new partnership.

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