Balmain Spring-Summer 2024 campaign | SENATUS

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Balmain Spring-Summer 2024 campaign

21 February 2024

An ode to love, an ode to icons. Introducing the Jolie Madame bag as seen on the iconic @Gisele for Balmain Spring 2024, lensed by @rafaelpavarotti_ in a vivid tableau of vibrant hues and delicate nuances.

This latest creation from @Olivier_rousteing takes its name from the house’s iconic ”Jolie Madame” silhouette, embodying a rich heritage in tribute to Monsieur Balmain’s audacious postwar creations. 

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