"Blue is the Colour of Love" by Tiffany & Co. | SENATUS

ASIA'S PREMIER LUXURY & LIFESTYLE MAGAZINE

SENATUS.NET

"Blue is the Colour of Love" by Tiffany & Co.

26 January 2022

Tiffany & Co. has unveiled its Valentine’s Day 2022 campaign, in a collaboration with Curtis Kulig, the New York-based artist known for his signature "Love Me" mantra. The creative partnership, entitled "Blue is the Color of Love" marks the latest in Tiffany’s long history of working with innovators and revolutionary artists. The campaign is a celebration of the power of art, words and love itself.

'"Love Me" was conceived as something very personal to me and it naturally grew into something that others interpret—that is what makes it interesting," said Curtis Kulig. On collaborating with the American jeweller, he explained, "My creative process with Tiffany & Co. was very natural."

Curtis Kulig created a series of exclusive artworks for Tiffany’s Valentine’s Day campaign that declare messages such as, "Dare Me", "Know Me" and "Kiss Me" re-contextualizing his "Love Me" concept in bold Tiffany Blue® typography.

Since 2005, Kulig’s simple yet powerful plea has not only become ingrained in the urban fabric of New York, but it has also become an indispensable piece of popular culture. "Love Me" has appeared everywhere from city walls and canvases to neon lights, metal sculptures and in other high-profile collaborations. For the “Blue is the Color of Love” campaign, Kulig’s artworks for Tiffany & Co. are displayed alongside jewelry collections such as Tiffany HardWear, Tiffany Knot and Tiffany T.

Fashion & Style

Deva Cassel is new ambassador for Dior

Fashion & Style

TUMI launches new capsule collection in collaboration with McLaren Racing - the NEOM McLaren Extreme E Team

Fashion & Style

Ladies First 24 bag collection from Faure le Page

Fashion & Style

Launch of the first Brunello Cucinelli Eyewear Collection in Rome

Watches & Jewelry

Follow-up to the Snoopy, OMEGA releases new Speedmaster Moonwatch with a lacquered white dial

Watches & Jewelry

Girard-Perregaux collectors join Aston Martin on road trip to Penang

Watches & Jewelry

Rolex Oyster Perpetual Sea-Dweller in a yellow Rolesor version – combining Oystersteel and yellow gold

Watches & Jewelry

CORUM unveils four new watch references within the Admiral collection

All Rights Reserved. SENATUS © 2024
 

SENATUS is a registered trademark of SENATUS PTE LTD. The material on this site may not be reproduced, distributed, transmitted, cached or used otherwise, except as expressly permitted in writing by SENATUS.