Behind the Scenes with Breitling's Cinema Squad | SENATUS

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Behind the Scenes with Breitling's Cinema Squad

30 January 2019

Breitling takes it relationship with the cinematic world to a new level as the Swiss brand introduces Brad Pitt, Charlize Theron, Adam Driver, and Daniel Wu as part of its new Cinema Squad. With an all-star cast, the Breitling Cinema Squad bring the excitement and drama of the big screen to a dynamic, creative new partnership with Breitling.

This new concept by Breitling - thus far not seen in the watch & jewellery business - sees the formation of three-person groups ("squads") whose members are all recognized masters in their respective professions.

Echoing the dynamic values of Breitling – action, purpose, and pioneering spirit – this concept focuses on the bond created between people brought together by a shared endeavour and common goal, and will be presented in Breitling's advertising campaigns.

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