Chopard has enlisted award-winning director James Gray for a 12-part video campaign, and renowned fashion photographer Alasdair McLellan for a series of photos for an advertising campaign starring brand ambassador Julia Roberts.

The first of the “Chopard Loves Cinema” videos drops today, on none other than the International Day of Happiness. 

“We are revealing a new facet of our identity, the Feel-Good vibe: the self-confidence instilled by Chopard jewellery or watches, reverberating in the air and infusing the entire surrounding universe with positive energy,” says Chopard Co-President and Artistic Director Caroline Scheufele.