Dakota Johnson for Gucci's Jackie 1961 | SENATUS



Dakota Johnson for Gucci's Jackie 1961

10 January 2023

As the face of the latest campaign, Dakota Johnson marks a new chapter in the storied narrative of the Jackie 1961. A longstanding signature within the House’s collections, ‘The Jackie’ experienced a well-chronicled rise to icon status on city streets. 

In the campaign captured by Glen Luchford, Johnson echoes the intrinsic versatility of the bag as she makes her way through everyday moments in Los Angeles with different versions of the Jackie 1961, each with its own personality, each perfectly paired to the occasion, no matter the hour, no matter the destination.

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