De Beers presents "Where It Begins" | SENATUS



De Beers presents "Where It Begins"

2 November 2022

Introducing ‘De Beers: Where It Begins.’ De Beers' latest campaign tells the story of a De Beers diamond, from its discovery as a rough diamond at the source through its transformation into beautifully crafted jewellery.

The visuals stars the brand's new Global Ambassador, Lupita Nyong'o.

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Montblanc 1858 Geosphere 0 Oxygen The 8000 - created to reach new heights

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Rolex Oyster Perpetual Sky-Dweller - new versions with aesthetic embellishments

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Roger Dubuis Monovortex™ Split-Seconds Chronograph

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TAG Heuer Plasma Diamant d’Avant-Garde 44mm boasts 124 custom-made lab-grown diamonds totaling 15.5 carats

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Oris presents the new ProPilot Altimeter - measuring 6,000 metres in atltitude

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Grand Seiko SBGY026 - capturing the ethereal beauty of spring in Japan

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