The Woolmark Company's Merino Wool. No Finer Feeling global fibre advocacy campaign is kicking goals across the world, signing international football star and world champion Alessandro Del Piero as its latest – and first sports-related - ambassador.

The Italian superstar, whose appreciation for fashion is stitched into his DNA, is continuing to strengthen the relationship between the Australian wool industry and the Italian fashion industry, highlighting the versatility of Merino wool and affirming the fibre’s position in the sportswear industry.

A series of photographs photographed by legendary Italian photographer Oliviero Toscani featuring Del Piero will be rolled out later this year.