For Dior's 'I Feel Blue' event in Shanghai, the French luxury label greeted guests with a video projection on West Bund Art & Design's facade, an immersive journey into the world of the House.
Inside, a room displaying twelve navy blue outfits from the archives, as well as a specially dedicated showspace containing an installation by the artist Liu Jianhua based around the 'Lady Dior' bag, finished off the experience with a hologram projection showcasing Maria Grazia Chiuri's Autumn-Winter 2017/18 collection.
